Follow Up With That Prospect

Posted by Bill Rosenthal on Thu, Jan 17, 2013 @ 10:00 AM
Your call is just one of many your prospects are taking. How do you stay fresh in their minds? One idea is to end each call with a bit of information you discussed the last time your spoke.

Some of the things you can do include:
  • Send them the URL or issue number of a website or magazine article you talked about
  • Give them an additional comment on their situation, especially if it supports their current plan of action
  • Ask an intriguing question that opens further doors: “Have you given thought to...?”
These follow-up points don’t have to be relevant to your business, but they show you’re thinking about their end results and will make you memorable to your prospect.