Follow Up With That Prospect
Your call is just one of many your prospects are taking. How do you stay fresh in their minds? One idea is to end each call with a bit of information you discussed the last time your spoke.Some of the things you can do include:
- Send them the URL or issue number of a website or magazine article you talked about
- Give them an additional comment on their situation, especially if it supports their current plan of action
- Ask an intriguing question that opens further doors: “Have you given thought to...?”
These follow-up points don’t have to be relevant to your business, but they show you’re thinking about their end results and will make you memorable to your prospect.
